Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic.
Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”.
The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies.
Read more at Jeff Bullas.com